QuickMobile, a pioneer of mobile event apps.

QuickMobile helps its customers deliver personalized, productive and fully-integrated events and meetings–across the enterprise and beyond–that captivate and engage attendees. UX/UI    |    IA, Wireframes, Prototypes, User Interface Design
About Project
QuickStart: Mobile event app builder

I was responsible for the entire user experience of QuickMobile's product, called QuickStart.


  • Lead the UX/UI design for the QuickStart Enterprise platform; from concept to execution.
  • Presented and reviewed Concepts, Wireframes, Prototypes, UI Designs
  • Created wireframes for new features and functionality for QuickStart using Adobe Illustrator and Marvel prototyping tool.
  • Defined UI guidelines, wrote conceptual and technical documentation of all views and functionalities before sending to back-end and front-end developers for integration.
  • Designed and maintained current UI versions of QuickStart 1.x while panning for the new 2.x version to make QuickStart a SaaS product allowing partners to build their own mobile apps.
  • Talk to various stakeholders to gather requirements, set user and business goals: Customers, Product Managers, Front-end, Back-end and Mobile Developers, Sales, Customer Support

An impressive list of customers used QuickStart including Google, Microsoft, Virgin, Dell, Coca-Cola, Good Year, SalesForce, Visa, Disney, BestBuy and so on.

Information Architecture
Information Architecture

Organizing, structuring, and labeling content in an effective and scalable way. The goal was to help our various users to find information and complete their tasks.

Cross-Platform Branding: Assets standardization
Cross-Platform Branding & Personalization

GOAL: Simplify and standardize the creation and branding of mobile apps to reduce the complexity needed of building cross-platform and multilingual apps.

The user experience and branding had to be consistent across all platforms and mobile devices. To accomplish that, I had to find common patterns and standardized multilingual assets, colour schemes, and templates to unify branding across all mobile devices, removing the need to build device specific assets.